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The Internet
Its growth and importance
In 1994, the
Internet became widely available to most Americans. Ten
years later, in the fall of 2004, the “Digital Future
Project” released findings based on a statistically accurate
sample of Internet users and non-users. Among the findings:
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About 75% of Americans
now go online
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Average number of hours
spent online weekly is 12.5 hours
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The Internet has become
the most important source of information for users
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The more time spent
online, the less time spent watching television
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More than 60 percent of
students age 18 and under say that the Internet is very
important or extremely important for their schoolwork.
2007 Update:
Internet usage among
Americans now exceeds 80%.
The power
of the Internet makes for powerful advertising!
We offer affordable web
advertising |
Update 2007 : Now well over 1 hour |
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| Recent lower costs
of “always on” Internet connections in 2005
further increased time Americans spend online. High speed broadband
Internet connections such as DSL and cable Internet now
cover more than 40 million U.S. households. This surge has
fueled a large increase in the use of web advertising
(source— Adweek November 2005)
Update 2007: According to the Internet Activity Index,
the bulk of consumer online activity in the last 4 years has
shifted away from communications and towards content, from
34 percent in 2003 to 47 percent in 2007.
Communications went from 46 percent in 2003 to 33 percent in
2007. OPA attributes the shift "to
several factors, inlcuding an increase in the volume of
content online,....and continued broadband adoption.
Read more from the source.
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| The Online Publishers
Association has divided Internet usage into four distinct
activities: (1) Commerce— sites designed primarily for
shopping (2) Communications—sites and applications designed
to communicate directly such as email, instant messaging
etc. (3) Content— sites designed primarily to provide news,
information etc. (4) Search sites designed to scan the web.
Online content sites consistently have the most unique
visitors of all Internet websites.
Web-Tech Online Magazines offers prominent content sites to
showcase your internet advertising message. Data
at right is from 2005. See above for update. |
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People use
the Internet at work and actually like the Internet
advertising! |
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| Before 2000 most
Internet usage was in the evening. That is much different
today with at-work surfing a huge factor. The table at
right shows that people using the Internet at work prefer to
find out about new products from the Internet, prefer to
receive information about companies through the Internet,
believe the Internet has advertising that is rich in
information, and believe that the Internet has advertising
that helps them decide what to buy. The buying influence is 70% higher
than newspapers!
Participation in online activities by percentage is:
Research products and services 78%, Read news 72%, look up
Do-it-yourself information 55%. The fourth highest activity,
bidding on online auctions comes in at only 24% (Source—clickz.com)
More than 3/4 of your potential customers
have access to the Internet— More than 60 percent use it regularly.
And, they overwhelmingly prefer the Internet as a source of
advertising. Our sites are genuinely good advertising values
for businesses.
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